Visual Communication

The course Visual Communication is divided into a four-year Bachelors and a one-year Masters course. Students spend the first year of the Bachelor’s course learning the basics of art and design in an interdisciplinary course together with students from other courses at the School. The Bachelor’s course builds upon that foundation and prepares students for a career in a dynamic and constantly changing field of work. It does not aim to produce specialists, but rather to impart a wide-ranging understanding of our visual culture and the value placed on it in society. The course aims to help students to develop their own design standpoints. The tools of visual communication can include two-dimensional print media (books, posters), digital media (Internet) and spatial media (exhibitions, orientation systems), as well as actions in the public space. Students learn to analyse problems and to conceptualise and implement the results of those analyses in a creative and media-oriented way. In this process, particular importance is given to the creative and theoretical foundations of visual communication. The course is distinguished by the intense interplay of practical design work and theoretical debate on the effects of visual and verbal communication.

In the Masters course, students have the opportunity to intensify their knowledge and skills, and to expand their creative potential in the area of social and cultural communication. The course is based on project work, which is not oriented to individual medium, but to selected media deemed suitable to each project’s topic and aims.

Admission requirements:
Applicants for this course must demonstrate an artistic aptitude, have previous vocational training and the general qualification for university entrance. Artistic aptitude will be tested in an examination.

Final qualifications:
Bachelor of Arts / Visual Communication
Master of Arts / Visual Communication (expected to begin in the winter semester 2012/13)