BA/MA Visual Communication

Visual Communication

The programs in visual communication do not aim at specialization, but rather have general orientation. Students will learn to develop independent design position in constantly changing fields of work. The foundation for this is a broad understanding of visual culture and its significance in society.

Visual communication comprises a broad spectrum of media: printed media (for example, books and posters), interactive media (like websites, e-books, or interactive installations), three-dimensional media (like exhibitions or orientation systems), and performative media (like actions in public space).

Students learn how to critically question communicative tasks and contents, and to conceive and realize the answers resulting from such questioning in a design suitable for the given medium. The project-oriented program leads to an intense interchange between practical design work and theoretical engagement. Special attention is given to both design and theoretical approaches as foundations of visual communication.

In the graduate program, students are given the opportunity to deepen their knowledge and skills, and to expand the design potential in the fields of social and cultural communication.

Bachelor of Arts / Visual Communication
Master of Arts / Visual Communication

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